BECAUSE IT’S NOT THE SAME, BECAUSE YOU HAVE TO LIVE IT!

New promotional campaign by the DO Binissalem: “You Have to Live It.” Discover the wine of DO Binissalem. It is more than just wine. It is a place waiting to be discovered…

Because it’s not the same,

IT’S THE MEDITERRANEAN

IT’S THE ISLAND

IT’S THE LAND

It’s the villages where every street, vineyard and cellar
tells a story shaped by generations of tradition, culture
and craftsmanship. Visit the villages of the DO
Binissalem and discover the people, landscapes and
grape varieties that have defined Mallorca’s
winemaking heritage for centuries.
Every glass is an invitation to explore the place where
it all begins. Because the best way to understand our
wines is to experience the land that gives them life.
Discover our villages. Discover our wines. Because to
know how it feels…YOU HAVE TO LIVE IT!

Five villages united by a shared winemaking heritage, where tradition, landscape and culture come together to shape the essence of the DO Binissalem.

Binissalem, shaped by wine and stone. Stroll among historic manor houses, discover peaceful Biniagual and experience centuries of winemaking tradition, celebrated every September during the Festa des Vermar. Culture, heritage and landscape come together in a village where Mallorca’s character lives on.

Sencelles, a land shaped by wine. Centuries of winemaking heritage live alongside peaceful villages such as Biniali, Jornets and Ruberts, ancient archaeological sites and deeply rooted traditions that reveal the most authentic side of Mallorca.

Santa Maria del Camí, where wine meets nature. Centuries of winemaking tradition blend with the landscapes of Coanegra, local gastronomy and village life. In November, the Festa des Vi Novell celebrates the arrival of the new vintage.

Santa Eugènia, where vineyards meet tradition. Wine has shaped its landscape for centuries. Wander through peaceful villages, enjoy panoramic views and discover a place where harvest traditions, culture and the authentic rhythm of rural Mallorca live on.

Consell, where paths and traditions meet. With roots dating back to Roman times, vineyards have shaped its landscape for centuries. Discover its Sunday flea market, local crafts and winemaking heritage in a village connecting Mallorca’s mountains and plains.

VISIT OUR WINERIES

Discover the wineries of DO Binissalem and step into the heart of a land where wine has been part of life for generations. Wander through vineyards, meet the people who keep this tradition alive every day and discover wines with a unique identity. Family wineries, innovative projects
and beautiful landscapes await, offering tastings, visits and experiences that bring you closer to the true essence of this land. Come and discover it.

BECAUSE IT’S NOT THE SAME. BECAUSE TO KNOW WHAT IT FEELS LIKE,
YOU HAVE TO LIVE IT!


















In DO Binissalem, wine has shaped the landscape, architecture and culture. Follow the roads that lead you through vineyards and villages, bringing you closer to the wineries, the land and the people behind our wines. Discover unique experiences and unforgettable moments in a privileged wine region made to be explored and enjoyed.

Promotional campaign carried out with the support of the Consell de Mallorca.

Graphic material produced with the co-financing of the European Union.

The Binissalem DO Regulatory Council recommends responsible wine consumption.

YOU HAVE TO LIVE IT!

DRINKING A WINE FROM THE DO BINISSALEM IS MUCH MORE THAN DRINKING JUST A WINE!

It’s drinking a way of life.

It’s the Mediterranean.

It’s the Island.

It’s the land.

It’s the result of small stories that share tradition and culture — stories that together have shaped the Mallorcan character embodied in our wines.

These real and unique stories have built a know-how passed down through generations, celebrating our grape varieties, villages, and traditions.

Drinking wine from the DO Binissalem is much more than drinking just a wine.

It’s tasting the authenticity of these stories.

It’s defending what is ours.

Because these stories are priceless.

Because it’s not the same.

Because to know how it feels… YOU HAVE TO LIVE IT!

The graphic material (images and videos) has been produced with the co-financing of the European Union.

The advertising campaign “Ho has de viure” (“You have to live it!”) carried out with this material has been made possible with the support of:

WINE DAYS 2025: THE SUMMARY

On June 1st, we concluded the 12th edition of Wine Days DO Binissalem with a successful turnout for the more than 20 proposed activities.


The edition began on May 23rd in the Cloister of Sant Francesc in Palma.
Ten wineries, one cloister, and more than a thousand glasses: this was the Wine Days 2025 Party.


The majestic Cloister of Sant Francesc in Palma once again became the setting for one of the most anticipated events of the Mallorcan spring: the Wine Days DO Binissalem Party. A unique event that combines wine, gastronomy, heritage, and culture in a magical and vibrant atmosphere in the heart of the old town.

The event brought together 10 wineries from the Binissalem Designation of Origin, which offered their most representative wines as well as new vintages.
The gastronomic proposal was led by four chefs from Ascaib: José Cortés, Cati Pons, Juan Pinel, and Marga Brunet, who created eight tapas using quality-certified products from the Balearic Islands: Sobrassada de Mallorca IGP, Ametlla de Mallorca IGP, DO Oli de Mallorca, DO Oliva de Mallorca, and Mahón-Menorca PDO Cheese — with vegan options also available.

The evening took place from 6:30 pm to 10:30 pm and featured a live performance by the band Lost in Translation, with the captivating voice of Aina Zuazaga providing the perfect soundtrack to a night full of sensations and magic.

The event reached full capacity with nearly 1,300 attendees, including residents and visitors of various nationalities, as well as regional and local authorities such as Pilar Amate (Minister of Economic Promotion, Consell de Mallorca); Joan Llabrés (Director General of Agri-Food Quality and Local Product, Balearic Government); Álvaro Roca (Island Director of Economic Promotion); Pep Lluís Urraca (Mayor of Santa Eugènia); Víctor Martí (Mayor of Binissalem); and heads of DOP/IGP-certified products from the Balearic Islands. Also in attendance were event collaborators, friends of DO Binissalem, and media representatives.

Particularly noteworthy was the presence of representatives from the Mallorca Food Bank Foundation, which received a solidarity donation of 1 euro per glass sold during the event. The donation was handed over to the foundation’s president, Raimundo de Montis, by Esperanza Nadal, Vice President of DO Binissalem, and corresponded to funds raised during the Wine Days 2024 edition.

The Wine Days Party has become a staple on Mallorca’s spring calendar, offering a unique opportunity to enjoy DO wines in a matchless setting, sharing flavors, culture, and social commitment.

As is tradition, the celebration continued for 9 days, offering unique experiences such as:

Guided tours with wine tastings and pairings in wineries and vineyards

Wine tasting courses and educational seminars

Workshops with wine tastings

Cultural activities and heritage visits with wine tastings

Cycling routes, Nordic walking, and scenic tours

All of this was accompanied by high-quality, authentic, and unique wines and signature cuisine made with local quality-certified products.

Around 2,000 people participated once again in the various activities of this event, which promotes wine culture within the DO Binissalem, creating synergies and collaborations among different regional stakeholders.
A flagship event in wine tourism, it had a significant media impact with over 1,000,000 impressions on social networks and digital platforms, radio coverage, and features in both general and specialized media.

This project is co-financed by the European Union, the Ministry of Agriculture, Fisheries and Food, and the Ministry of Agriculture, Fisheries and Natural Environment of the Balearic Islands.