Wine tourism

Wine tourism

Wine route

In a place like Majorca and in a wine region like the DO Binissalem, talking about wine tourism means talking about heritage, culture, traditions, wine, gastronomy and landscape.

The Wine Route will guide you through paths, wineries, vineyards, towns and villages, a unique landscape, different in each season of the year, which will allow you to discover unknown sides of Majorca. A tourist proposal for any time of the year.

Design your own route, visiting one or more wineries, villages, cultural centers, markets … and enjoy the offer of local cuisine.

To visit the wineries, it is necessary to arrange the visits in advance.


The Binissalem Denomination of Origin wineries, distributed among the municipalities of the region, are small and medium-sized family-run wineries, which have invested in technology, personnel and training and have opted for local grape varieties to produce unique, nationally and internationally awarded wines of excellent quality.

The wineries, throughout the year, offer diverse and attractive proposals for the visitors, from guided tours to the vineyards and cellars with tasting of wines and local products, to experiences related to wine, art, culture, landscape , music or gastronomy.

The Binissalem Denomination of Origin wineries, distributed among the municipalities of the region, are small and medium-sized family-run wineries, which have invested in technology, personnel and training and have opted for local grape varieties to produce unique, nationally and internationally awarded wines of excellent quality.

The wineries, throughout the year, offer diverse and attractive proposals for the visitors, from guided tours to the vineyards and cellars with tasting of wines and local products, to experiences related to wine, art, culture, landscape , music or gastronomy.



Som un tall de vermadors
i som de Binissalem
i sempre duim un cistell
ben ple de rem amorós.

Binissalem is a town of large manor houses of living stone. The wine was already known in the middle ages. Jules Verne, in the novel Clovis Dardentor, already mentioned the wine of Binissalem. The harvest is lived in a very special way in the municipality, where the Festa des Vermar is celebrated, one of the most important thematic trade fairs in Europe. Binissalem is a town with a great cultural activity; in the cultural centre of Can Gelabert there is a music school and you will always find some interesting exhibition. Although the landscape of the municipality is exceptional, what surprises and admires the visitor is the stone architecture – the well-known stone of Binissalem. Do not forget to stroll through the streets of the old town, where you can admire some of the most emblematic manor houses of the town and visit the village of Biniagual, of extraordinary beauty and tranquillity where the old Roman road that connected Palma with Pollença passed.


A Consell, el dimoni no hi va trobar remei.

Consell had a characteristic role in Majorcan Roman history, as it was an indispensable passage on one of the busiest roads on the island. The high positions of the Roman militia (consiliari) surely met in the lands of Son Braó, where Roman remains have been found. Thus, the name of the urban nucleus, surely, comes from Latin consilium or concilium, which means meeting or council.

The vine, the olive tree and the cereals were crops introduced by the Romans, also practiced during the Islamic domination. The vine and cereals are still cultivated, predominant since the 14th century, until the end of the 19th century, when the almond tree plantation was very important. Consell is a town of crossroads between the mountain and the plain, where the cultivation of the vine and the elaboration of wine have become very important activities.

Do not miss out on a walk through ‘Es Rastro or Mercat dels Encants’, an antique and second-hand Sunday market. In the village you will also find craftsmen of ‘trinxets’ (curved vintage knives) and esparto grass espadrilles.

Santa Maria del Camí

On hi ha pi,
hi ha bon vi.

Santa Maria is one of the towns that have a greater specialisation, in the cultivation of the vineyard and the elaboration of wine, since the antiquity. In the 18th century, the elaboration of spirits gained strength and its export to Europe and South America became very important.

Village of transition between the mountain and the plain, you can make numerous excursions on foot that will lead you to Orient and Alaró. Coanegra is a valley that begins in the ravine formed by the Torrent des Freu, and stretches between the elevations of Sa Comuna, in the municipality of Bunyola, and those of Sa Talaia de Cals Reis, in the municipality of Alaró. The valley is crossed by the Torrent de Coanegra or Torrent des Freu, with a landscape of pine forests and garrigue (in Spanish: garriga), with holm oak areas. In the valley there are also areas with rain-fed crops, small orchards, and some vineyards. Three important natural cavities stand out in the valley: Son Berenguer, s’Avenc de Can Millo and s’Avenc de Son Pou.  There are also possessions of great beauty, like Son Torrella, Son Oliver, Son Roig or Son Pou.

Plaza dels Hostals is a shopping centre where you will find shops, bars and restaurants, where you can taste the local cuisine. In the village you will also find textile crafts.

In the village at the end of November the ‘Festa des Vi Novell’ is celebrated, the wineries hang a pine branch on the portal to indicate that the wine barrels of the vintage ‘vi novell’ have already been opened.


A Sencelles hi ha
dones que saben brodar,
i homes que saben plantar
vinyes bones per fer vi.

Viticulture has been one of the economic engines of Sencelles since the 13th century; in the following century the arrival of crews of harvesters from other places on the island is documented, and, until the 19th century, it will be one of the municipalities with the largest production of wine and spirits. In this era of splendour for viticulture, some 127 wineries were built, 43 of which are in the village of Biniali. Formerly, the wineries carried an order to put on sale the wine of the vintage ‘vi novell’, indicating the opening of a wine barrel ‘congrenyada boot’ by placing a pine branch on the portal, as in other municipalities.

The municipality is an important place of pilgrimage of the faithful of the Balearic Islands with devotion to the beatified sister, Francinaina Cirer.

Do not forget to visit the villages of Biniali, Jornets and Ruberts, where you can stroll peacefully. You can also visit the wells and the talayot of Son Fred and the archaeological route, where you can sea some of the most emblematic sites on the island.

In the month of June in Biniali, the Feria de juegos tradicionales mallorquines (Fair of traditional Majorcan games) is celebrated with popular games, dances, xeremies (traditional bagpipes), music and gastronomy.

Santa Eugènia

Diuen que en anar a vermar
se’n duen ses portadores.
Al·lotes anit se fa
es ball de ses vermadores.

There is documentation of the XIII century that indicates that the Puig de Son Seguí was called Podium Vinearum, that is, Monte de las Viñas (hill of the vineyards). During the following centuries, the grape continues to dominate the lands of Santa Eugenia with a prevailing boom in the eighteenth and nineteenth centuries. In 1860 the vineyard area was 448 hectares, increasing to 538 hectares, in the year 1875. The days of harvest were a celebration, since the harvesters from early morning sang, played castanets and danced.

Santa Eugenia is a quiet town with panoramic views that, in spite of the unevenness, invites to the walk. From the centre of the village you can start the road to the different villages: Ses Coves, Ses Alqueries and sSs Olleries. In the village you will find bars and restaurants where you can recover your strength.

In July the ‘Mostra d’Arts Escèniques de Santa Eugènia’ takes place, which includes the ‘Quarterada Teatral’, with representations of different artistic genres throughout the town.


One of the pleasures that nature gives us is to walk along the roads enjoying the landscape offered by the vineyards of the Binissalem Denomination of Origin region, where the wine culture was introduced through the Roman civilization and left its mark on each one of the towns of the island, as well as in many paths laid out at that time.

We invite you to enter a labyrinth of paths traced on the map, which will lead you through a surprising landscape of almond, carob, olive, fig and vineyards, with panoramic views of the Serra de Tramuntana.

The cultivation of the vine offers a whole world of sensations that can be discovered in each of the seasons of the year.


The sleeping strain needs the care of the man, who pampers it and prepares it to bear fruit; It’s time to prune.


The explosion of the senses, the emotions and the aromas come when the vineyards begin to give life to the landscape and the flowering begins; those little glimpses of vineyard life. Later, the green pruning will take place to eliminate the most superfluous leaves.


The sunsets turn the fields into green seas. The end of summer will come with the harvesting of the grape and the smell in the villages with grapes harvested.


The vines are dressed in a thousand colours, green, yellow, red, gravy. It is the time of the deserved rest after having given the precious fruit.


Our rich and varied gastronomy is based on the Mediterranean diet, on local and fresh seasonal products, present in the traditional and also in modern avant-garde cuisine, that you will find in the region and its surroundings.

The “Fideus des Vermar”, the “Sopas Mallorquinas”, the “Lom amb col”, the “panades”, the “variat”, “ensaimadas”, “rubiols”, fruits and vegetables, almonds, figs, oil, sobrasada … are some of the traditional dishes and products of our cuisine, linked to different times of the year and our festivities, which can be tasted accompanied by the Binissalem Denomination of Origin  wines.


The weekly markets of each village offer a varied range of local products, fruits, vegetables, honey, oil, jams, sausages …. On market days, the villages are very lively, the inhabitants go out to do their shopping, greet and chat with their neighbors, have a coffee in the plaza … and transmit this calm way of living of the Mediterranean culture.



9:00-13:00 h. Plaça Nova Sencelles



9:00-13:00 h. Plaça Major. Consell



9:00-13:00 h. Plaça de l’església de Binissalem



9:00-13:00 h. Ses Escoles. Santa Eugènia


9:00-14:00 h. Plaça Espanya. Sencelles



8:00-14: 00 h Plaça Nova. Santa Maria del Camí



9:00-13:30 h. Polígono de Consell


Casa Museu Llorenç Villalonga

This cultural centre, located in Binissalem, is conceived as a cultural facility specifically dedicated to publicising the figure and work of the author Llorenç Villalonga and proposes, from the beginning, the breakdown of a series of complementary contents: The knowledge of the life and work of the author, the journey through his literary universe, propitiated by the recreation of ‘Villalonguian’ scenes in the rooms of the house of Can Sabater and the visit to the house as exponent of the stately architecture of Binissalem, a space loaded with architectural, ethnographic and literary echoes. Surrounding the patio and the garden is the old winery that preserves the wineries and the old barrels ‘congrenyades boats’ and that is currently used as an exhibition space.

Bonaire, 25 Binissalem 971 886 014

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Ca s'Apotecari

This building, from the late nineteenth century, is restored and intended to be a space for reflection on sustainable development and conservation of municipal heritage, dedicated to exhibitions and cultural and training events.

In 1916 a pharmacy was opened, from which the furniture and materials and the back room are preserved. In the courtyard is a collection of medicinal plants.

From the viewpoint of the terrace you have a wide panoramic view of the village, the Serra de Tramuntana and the Plain of Majorca.

Plaça de la Vila, 3 Santa Maria del Camí
971 621 335

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Casa de Cultura Can Gelabert

Former manor house inhabited by the Gelabert family since 1509, and where he spent years of his life, the illustrious Binissalem writer Llorenç Gilabert.

The house has undergone numerous renovations that have been carried out over the centuries and which turn it into a large manor house, one of the most colourful and well-known in Binissalem. It still retains much of its charm. Upon entering, we find large wooden gates that give way to the ground floor and the patio. In the second half of the 18th century, a new winery was built, one of the wineries with the greatest capacity in the region, of which the winery is preserved.

The house has wonderful rooms, intended for exhibitions and the School of Music.

Portella, s/n Binissalem

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Wine festivals

Festa des Vermar in Binissalem

In 1965 the members of the Club Atlant and the poet Llorenç Moyà started this Festival. The ‘Festa des Vermar’ is a village festival for the people, inspired by the wine-growing tradition of the municipality and which over time has become a benchmark in Majorca. Exhibitions, parades of floats, ‘Concurs de trepitjadors’, ‘Battle of raïm’, ‘Fideus Dinner’, ‘Sopar a la fresca’, ‘Cursa per les vinyes’, concerts, dances and the Wine Fair, are some of the activities that take place in the municipality with great participation of neighbours and assistance of visitors, locals and foreigners.

Video commemoratiu de la cinquantena edició de la Festa des Vermar a Binissalem

Festa des Vi Novell in Santa Maria del Camí

The ‘Festa des Vi Novell’, started in 2003, aims to highlight this tradition and vindicate the important economic role of the vineyard and wine in the municipality. Exhibitions, train routes through the wineries of Santa Maria, wine tasting, tapas route and the delivery of the ‘Brot de pi’ badge (pine bud), to two people in recognition of their support for the wine culture, are some of the activities that are proposed within the framework of this fiesta. At the end of November, the wineries hang a pine branch on the portal to indicate that the ‘vi novell’ barrels have already been opened.

Wine Days

In 2014, the first edition of “Wine Days, 9 Days, 9 Experiences” took place. This event takes place from the second weekend of May and offers, during 9 days, activities related to the wine culture.

The event is organized by the Regulatory Council of the DO Binissalem, in collaboration with various local actors: town halls, wineries, shops, accommodations, cultural centers …

Routes by train, on foot or balloon flights, as well as guided tours of the vineyards and wineries, tastings of wines and local products, exhibitions, theater and concerts, the “Festa Wine Days” (Wine and Food Festival), Nordic Walking trails … are some of the proposed activities, aimed at both residents and visitors from other regions or countries.

An attractive wine tourism offer that allows you to discover the region of the Denomination of Origin, its culture, traditions, heritage, landscape … with wine as the guiding thread.

Manto Negro D’Argent Recognition

The Recognition was created in 2015 by the DO Binissalem Regulatory Council , on the occasion of its 25th anniversary and with the aim of recognising people or entities their dedication and contribution to the world of viticulture, wine and wine culture or, outstanding people from the world of culture, sports, science … with some connection with the territory. The award is a silver badge in the form of a cluster that symbolizes the Manto Negro variety, the main variety of the DO Binissalem.

The candidates are proposed by the associates and elected by the Plenary Members of the Regulatory Council; the most voted will be the winners.

At the end of the year, this event is organized in some emblematic place of Palma, where a presentation of the winners is made and the “Manto Negro d’Argent” recognition and a diploma are given, ending with a wine tasting for the attendees.